sdoconnell

One online retailer's recipe for Black Friday success:

1. Announce a big Black Friday sale.
2. Discount products heavily for a limited time period.
3. Use a janky e-comm system that breaks shortly after people finish eating their Thanksgiving meal.
4. IMPORTANT: send your entire staff home for the long holiday weekend (because you are a "cool" company) so nobody is there to see that the system is down, or to respond to customer inquiries.
5. Come in on Monday and wonder why your Black Friday sales sucked.
6. [insert sad trombone]